Pricing Policy And Strategies For Marketing And Sales

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Published 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
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Complete guide applicable to Pricing policy and strategies for Marketing and Sales with Case Studies and Examples
mium for new features or innovations.3. Value-Based Pricingetermine prices based on the perceived value of the product or service to the customer, considering factors like benefits, quality, and competitive alternatives.4. Competitive Pricing:Set prices based on competitors' pricing strategies, aiming to match, undercut, or differentiate based on value.5. Bundle Pricing:Offer multiple products or services together at a discounted price compared to purchasing them separately, encouraging upselling and increasing overall customer value.6. Dynamic Pricing:Adjust prices in real-time based on demand, seasonality, or market conditions using algorithms and data analytics.7. Psychological Pricing:Set prices slightly below round numbers (e.g., $9.99 instead of $10) to create a perception of lower cost and increase purchase likelihood.8. Promotional Pricing:Use temporary price reductions, discounts, coupons, or special offers to stimulate sales during specific periods or events.Implementation and Monitoring:· Cross-Functional Collaboration:Ensure alignment between marketing, sales, finance, and product teams to implement pricing strategies effectively.· Continuous Monitoring and Optimization:Regularly analyze pricing performance, customer feedback, and market dynamics to adjust pricing strategies accordingly and stay competitive.· Customer Communication:Clearly communicate value propositions and pricing strategies to customers through marketing campaigns, product messaging, and customer service interactions.· Adaptation to Market Changes:Remain flexible and adaptive to changing market conditions, competitor actions, and customer preferences to maintain pricing relevance and effectiveness.By developing a well-defined pricing policy and employing strategic pricing strategies, businesses can optimize profitability, enhance customer value perception, and achieve sustainable growth in competitive markets. Regular evaluation and refinement of pricing approaches are essential to staying responsive to evolving market dynamics and customer needs.
Overview
Section 1: Introduction
Lecture 1 Introduction and Study Plan
Section 2: 1: Pricing
Lecture 2 2. Unit 1 Pricing
Lecture 3 3. Unit 1.1 Meaning of Pricing
Lecture 4 4. Unit 1.2 Role of Pricing
Section 3: 2 : Objectives of Pricing
Lecture 5 5. Unit 2 Objectives of Pricing
Lecture 6 6. Unit 2.1 Introduction
Lecture 7 7. Unit 2.1.1 Revenue Generation
Lecture 8 8. Unit 2.1.2 Market Ruler
Lecture 9 9. Unit 2.1.3 Survival
Lecture 10 10. Unit 2.1.4 Profit Maximization
Lecture 11 11. Unit 2.1.5 Attraction and Retention of Customers
Section 4: 3 : Factors Effecting Price
Lecture 12 12. Unit 3 Factors effecting Price
Lecture 13 13. Unit 3.1 Introduction
Lecture 14 14. Unit 3.1.1 Customer's perception of Value
Lecture 15 15. Unit 3.1.2 Competitors
Lecture 16 16. Unit 3.1.3 Government Law and Regulations
Lecture 17 17. Unit 3.1.4 Economy
Lecture 18 18. Unit 3.1.5 Product Cost
Lecture 19 19. Unit 3.1.6 Market Demand
Lecture 20 20. Unit 3.1.7 Branding and Promotion
Lecture 21 21. Unit 3.1.8 Distribution Channels
Lecture 22 22. Unit 3.2 Selecting Pricing Policy
Section 5: 4 : Pricing Policy
Lecture 23 23. Unit 4.1 Introduction
Lecture 24 24. Unit 4.1.1 Assess Business Need
Lecture 25 25. Unit 4.1.2 Evaluate Product
Lecture 26 26. Unit 4.1.3 Research Competition
Lecture 27 27. Unit 4.1.4 Set price
Section 6: 5 : Pricing Strategy
Lecture 28 28. Unit 5 Pricing Strategy
Lecture 29 29. Unit 5.1 Introduction
Lecture 30 30. Unit 5.2 Types of Price Strategy
Lecture 31 31. Unit 5.2.1 Penetration Pricing
Lecture 32 32. Unit 5.2.2 Skimming Pricing
Lecture 33 33. Unit 5.2.3 Competition Pricing
Lecture 34 34. Unit 5.2.4 Economy Pricing
Lecture 35 35. Unit 5.2.5 Bundle Pricing
Lecture 36 36. Unit 5.2.6 Psychological Pricing
Lecture 37 37. Unit 5.2.7 Premium Pricing
Lecture 38 38. Unit 5.2.8 One Price Policy
Lecture 39 39. Unit 5.2.9 Discounting Pricing
Lecture 40 40. Unit 5.2.10 Discriminatory Pricing
Lecture 41 41. Unit 5.2.11 Promotional Pricing
Lecture 42 42. Unit 5.2.12 Product line Pricing
Lecture 43 43. Unit 6 Customer willingness to pay
Section 7: 6 : Customer' s Willingness to pay
Lecture 44 44. Unit 6.1 Introduction
Lecture 45 45. Unit 6.2 Factors that influence customer to pay
Lecture 46 46. Unit 6.2.1 Product quality
Lecture 47 47. Unit 6.2.2 Customer Preference
Lecture 48 48. Unit 6.2.3 Reference Price
Lecture 49 49. Unit 6.2.4 Context and Situation
Lecture 50 50. Unit 6.2.5 Brand Image
Lecture 51 51. Unit 6.2.6 Customer Relationship
Section 8: Assignment and Process, Case Study
Lecture 52 52. Assignment part
Lecture 53 Pricing policy and strategies Process
Lecture 54 Pricing policy and strategies Templates
Lecture 55 Pricing policy and strategies Case Studies
Professionals with Pricing policy and strategies, pricing policies knowledge who wants to see themselves well established in the field of sales and marketing.,New professionals who are looking to see them successful in marketing and sales environment of business.,Existing executive board directors, managing directors who is looking to get more engagement and innovation from their teams and organizations
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